Updated: Feb 23, 2020
In order to assure we are successful in our online business model the following are essential skills that are needed:
Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells our product or service and convinces prospective customers to take action. In many ways, it’s like hiring one salesman to reach all of our customers. A sales team contacts customers one at a time; a copywriter reaches all of them at once through ads, sales letters, blog posts, and more.
What do all of the best marketers, copywriters, and public speakers all have in common?
They’re great storytellers!
So much of marketing success hinges on the ability to tell amazing, relatable stories.Here are some of the benefits of storytelling:
It catches attention
It makes you more relatable
It builds credibility and trust
Make sure we're telling the best story possible to draw customers in, build trust, and make sales.
3. CONTENT CREATION
Content is king. Without content, there is no material for people to consume. There's no way to interact with people. There's no way for potential customers to be exposed to our brand.
This is why knowing how to create great content is one of the most valuable online business skills to have. By providing good content, we express not only that we have their best interest at heart but also that we have a quality product to provide!
Traffic is the lifeblood of online business and one excellent source of traffic that is considered a “free” source is SEO. SEO (Search Engine Optimization) is a marketing technique that relies on certain tactics to boost the rankings of a particular webpage in the traffic of various search engines. While SEO takes a significant amount of time and effort, we’ll see a massive increase in sustainable traffic if we do it correctly.
5. VIDEO MARKETING
Video marketing is using videos to promote and market our product or service, increase engagement on our digital and social channels, educate our customers, and reach our audience. Video marketing is the ability to use produced video narrative as a way to communicate to our customers.
6. EMAIL MARKETING
Email marketing is the use of email to develop relationships with potential customers or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more.
7. SOCIAL MEDIA MARKETING
Social media marketing is the use of social media platforms to connect with our audience to in building brand, increase sales, and drive website traffic. This involves publishing great content on our social media profiles, listening to and engaging our followers, analyzing our results, and running social media advertisements. It involves strategy, planning, engagement, reporting and finally advertising.