Updated: Mar 5, 2020
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Wondering how to get started with email marketing? You start with your list by choosing an email service provider from the market. The second step is to grow your list by attracting people with a compelling offer with a lead magnet. A lead magnet is something that provides value to your visitors for free.
Now that you know what a lead magnet is and how to create a highly-effective one, you’ll need to create your Optin form that Converts. The purpose of your optin form is to convey the big benefit of your lead magnet, so your website visitors subscribe to your email newsletters in exchange for getting the lead magnet.
To send emails, here are the top email marketing providers that we recommend:
Another important element in email marketing is the need for email list segmentation.
Email list segmentation is the process of breaking your subscribers into smaller groups based on specific criteria so that you can send them more personalized and relevant emails.
Segmenting your list is proven to increase your email open rates, boost your click-through rates, and decrease your unsubscribe rates. That’s why smart marketers use segmentation to drastically improve the effectiveness of their email campaigns.