Updated: Feb 20
A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. The model uses a funnel as an analogy because a large number of potential customers may begin at the top-end of the sales process, but only a fraction of these people actually end up making a purchase.
The 4 basic Sales Funnel stages are:
Awareness: The prospect learns about your existing solution, product or service. They might also become aware of their problems that they need to solve and the possible ways to deal with it.
Interest: The prospect is actively looking for solutions to their problems and ways to achieve their goals.
Decision: The prospect is making the decision that he wants to take advantage of your solution.
Action: The prospect is becoming a customer by finalizing the deal with you
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