WHY SEO IMPORTANT

DEFINITION

SEO stands for “search engine optimization.” It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow us to connect to the people who are searching online for the solutions we offer.

HOW SEARCH ENGINES WORK

• Crawl: Scour the Internet for content, looking over the code/content for each URL they find.

• Index: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.

• Rank: Provide the pieces of content that will best answer a searcher's query, which means that results are ordered by most relevant to least relevant.

WHY SEO IMPORTANT

• SEO when set up correctly with a solid piece of content that deserves to rank for the right keywords, can continue to pay dividends over time.

• Optimizing our site will help deliver better information to search engines so that our content can be properly indexed and displayed within search results.

LINK BUILDING AND AUTHORITY

To be the winner in search engine ranking, we have to establish authority by earning links from authoritative websites, building our brand, and nurturing an audience who will help amplify our content. Inbound links, also known as backlinks or external links, are HTML hyperlinks that point from one website to another and they they act a lot like real-life reputation.

SOCIAL MEDIA MARKETING TOOLS

• Hootsuite

• Brand24

• SocialMouths

• Mention

• Tweetdeck

• Social Mention

• Social Media Examiner

• Jon Loomer

• Ahrefs

• Majestic SEO

• ScrapeBox

• Link Emperor

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